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Time is of the essence for mobile audiences, and keeping your content short and sweet is a tried and true method of making impact.

Traditionally, ads are created with a specific length hard coded into the brief from the beginning. Whether it's a 60, 30, 15 or a 6 is predetermined from the outset. In this episode we break down the role timing has to play in creating content intentionally and what it takes to ask your audience to stop their scroll.