Custom learning path designed for all of our creative agencies building, managing, and activating social campaign.
Creative
Twitter Ad Fundamentals
-
Advertising on Twitter
See why Twitter's audience sets it apart. Learn how Twitter's creative canvas helps you share your message effectively, and how targeting tools enable you to reach the audiences that matter most.
-
Managing Creatives
Creative is the driving force on Twitter. In this course, you'll see how to create copy and content that are in sync, how to optimize your content for a mobile feed, and how to manage your rich media using the Twitter Ads Manager.
Creating & Executing Video Campaigns
Launch and Connect
-
Why Twitter. Why now.
Twitter's audience is results-driven, influential, and receptive to new ideas. This course will introduce you to our global audience and show you how their leaned-in mindset can help elevate your next campaign.
-
Create a Launch Campaign
Launching something new is more than just making a splash on launch day; you need to have a phased approach. In this course, you'll see how to build and activate a successful launch on Twitter.
-
Create a Connect Campaign
Connecting with a moment in culture requires more than just a Tweet on the day of the event; you need a phased approach and a solid messaging strategy. In this course, you'll see how to create effective campaigns that connect with what's happening.
-
Creative Best Practices for Twitter
Creative assets are one of the most critical pieces of any ad campaign. In this course, we'll walk you through some simple best practices that will help you tailor your content for Twitter's feed.
