Custom learning path designed for all biddable media Activation subject matter experts across Social and Commerce.
Twitter Ad Fundamentals
Launch and Connect
#DeepDive: Conversion Tracking
Conversion tracking allows you to track the actions a user takes after viewing or engaging with your Twitter ads. In this course, we'll guide you through how to set up your Twitter Pixel or Conversion API so that you can measure your return on ad spend...
Performance Ads Specialist
Performance advertising drives your customers to take action. “Buy now,” “subscribe,” or “download app” clicks generate measurable engagement and real results. Twitter’s Performance Ads Specialist course will help you optimize placement, targeting, and...
Creating and Executing Video Campaigns
Video Ads Specialist
Video Ads Specialist is Twitter’s practical guide for planning and executing results-driven campaigns that connect your brand to targeted conversations and audiences. Learn to layer and leverage the storytelling power of video on Twitter to yield measu...
#Unskippable Video on Twitter
Introducing “Unskippable,” an eight episode video course on how to make high performing video ad content on Twitter. Produced by creatives for creatives.