If you’re in a digital and social role and planning or buying activity for Twitter, we we recommend the following coursework. Get a comprehensive view into when and how to best utilize Twitter for effective campaigns as well as the value of Twitter’s audience, how to reach them and drive results for your clients.
Advertising on Twitter
See why Twitter's audience sets it apart. Learn how Twitter's creative canvas helps you share your message effectively, and how targeting tools enable you to reach the audiences that matter most.
Introduction to Twitter Ads Manager
The Ads Manager is the central location for managing your advertising on Twitter. In this course, we'll explore how to set up your business on Twitter and take a brief tour of the Ads Manager interface and tools.
Twitter Video Formats
Video on Twitter is growing exponentially. In this course, you'll see how video is changing the way advertisers create content on Twitter, what types of video products Twitter offers, and how you can use those ads to share your message with the world.
Creating Videos for Twitter
Content is king. Especially with video. In this course, you'll see why good video creative matters, how to optimize your video creative for Twitter's feed, and how Twitter's in-house teams can help you create content with thumb-stopping power.
Launching a Twitter Video Ad Campaign
Video is a great way to grow your reach on Twitter. In this course, you'll see how to create Promoted Video campaigns, take over the timeline with a First View campaign, and how to get started with In-Stream Video Ads and Sponsorship campaigns.
Finding your Audience
Twitter's audience is what makes it such an effective platform for advertisers. In this course, you'll explore Twitter's targeting and audience features that allow you to reach your target audiences more effectively.
Setting up a Campaign
Running an effective campaign begins at setup. In this course, you’ll walk through the basics of setting up your first Twitter Ads campaign, explore the different campaign objectives, and see best practices for buying and bidding on Twitter.
Reporting Basics: Did My Campaign Meet My Objectives
Did my campaign succeed? That's what everyone wants to know. This course will show you how to interpret analytics and optimize campaigns, customize reports to fit your needs, and incorporate measurement tools to improve your knowledge of performance.