Spaces are quickly becoming the go-to platform for live audio conversations online. In this course, we'll walk you through the basics of setting up your first Twitter Space, show you how to host and moderate your Space, and also...
Open to all levels and designed to upskill Publicis employees across the Groupe, the Foundations course helps maintain a baseline understanding of Twitter’s platform, including updates made over the previous year.
Welcome to the conversation. Before you dive in, let’s go over Twitter basics, your brand’s content strategy, and safety guidelines. Then the timeline is all yours!
Learn how to set up your Twitter account, create an effective content strategy, and how to stay safe on Twitter.
Performance advertising can help your brand drive key results when it comes to conversion metrics. This course will introduce you to the core concepts of performance advertising and the performance-based solutions Twitter offers.
Building a community of engaged followers can feel overwhelming. When it comes to Twitter, it’s all about quality, not quantity. Quality followers care about what you offer and interact with your content consistently. It’s important to authentically engage with these...
The Ads Manager is the central location for managing your advertising on Twitter. In this course, we'll explore how to set up your business on Twitter and take a brief tour of the Ads Manager interface and tools.
How do I create quality content that my followers will want to engage with? Keep it simple. In this video, we’ll break down the “4 Cs” of effective content strategy on Twitter: consistent, casual, creative, and conversational. Use these tips...
Learn how to launch something new with measurable results and how to connect with the audiences that matter most.
Got something new you want to share with your audience? If you want the most engaged eyes on it, there’s no better place than Twitter. Dive into Launch and Connect campaigns, so your brand can activate on what’s happening. What...
Video is a great way to grow your reach on Twitter. In this course, you'll see how to create Promoted Video campaigns, take over the timeline with a First View campaign, and how to get started with In-Stream Video Ads...
