Creative
If you are in a creative or production role at a creative agency, brand or your own business, we recommend the following coursework to learn how to design and build feed stopping ad creative on Twitter. You will learn about...
All Activities
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Creative Best Practices for Twitter
Creative assets are one of the most critical pieces of any ad campaign. In this course, we'll walk you through some simple best practices that will help you tailor your content for Twitter's feed.
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Cross Border Advertising
This course will show you how Twitter’s audience & tools can help you identify and target new markets effectively for your next big global campaign.
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Cross-Border Advertising
Twitter’s cross-border advertising tools help you reach people worldwide in just a few clicks. This course will show you how Twitter’s audience & tools can help you identify and target new markets effectively for your next big global campaign....
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Crystalize Your Content Strategy
With so much happening, how do you make sure your Twitter content stands out? Let's put all we've learned so far together and make sure your Twitter content is A+. This lesson will make sure you're completely up to...
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#DeepDive: Conversion Tracking
Conversion tracking allows you to track the actions a user takes after viewing or engaging with your Twitter ads. In this course, we'll guide you through how to set up your Twitter Pixel or Conversion API so that you can...
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Digital & Social
If you are in a digital or social role at a media company, agency, brand, or own your own business, we recommend the following coursework to understand the foundations of Twitter as an advertising platform. You will learn about the...
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Digital & Social
If you are in a digital or social role at a media company, agency, brand, or own your own business, we recommend the following coursework to understand the foundations of Twitter as an advertising platform. You will learn about the...
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Digital & Social
If you are in a digital or social role at a media company, agency, brand, or own your own business, we recommend the following coursework to understand the foundations of Twitter as an advertising platform. You will learn about the...
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Digital/Social Planning & Buying
If you’re in a digital and social role and planning or buying activity for Twitter, we we recommend the following coursework. Get a comprehensive view into when and how to best utilize Twitter for effective campaigns as well as the...
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Establish Your Twitter Presence
You never get a second chance to make a first impression, so make a splash with your Twitter profile! In this lesson, we'll show you how to create a profile that showcases your brand's personality and tells the world...
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Evaluate Your Success on Twitter
You can't improve if you don't know what's working and what could be better. Twitter Analytics can help with that. This lesson will walk you through how to read the Twitter Analytics dashboard and quickly identify the metrics that...
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Explore the Twitter Rules
Twitter's purpose is to serve the public conversation. Violence, harassment, and other similar types of behavior discourage people from expressing themselves and ultimately diminish the value of global public conversation. Learn about our rules to ensure your and others’...
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Explore Twitter
If it's happening in the world, it's happening on Twitter. This lesson will walk you through both the desktop and mobile experience on Twitter and show you how to find the topics and conversations that matter most to your...
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Finding your Audience
Twitter's audience is what makes it such an effective platform for advertisers. In this course, you'll explore Twitter's targeting and audience features that allow you to reach your target audiences more effectively.
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Finding Your Audience on Twitter
With so many conversations happening on Twitter, how do you find and engage with the specific audiences that relate to your business? We’re here to help. In this video, we’ll walk you through the four ways of finding your community...
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#FirstLook: App Installs
We’ve redesigned our App Install Ads to help you deliver better performance at scale and establish a more efficient, performance-driven advertising business on Twitter. In this course, we'll introduce you to our new and improved App Install Ads and show you...
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#FirstLook Campaign Planner
Campaign Planner is Twitter’s forecasting tool designed to make it easier for advertisers to make informed media investments on Twitter. Learn more about how to use this tool to better understand the size and cost of reaching a target audience...
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#FirstLook: Timeline Takeovers and Reach Blocks
When you’re planning an ad campaign to get everyone talking, reservable ad space gets the conversation going– on your schedule. This #FirstLook features Twitter’s premium, and newly expanded Timeline Takeover options that deliver exclusivity and mass reach, as well as...
