Introduction to Twitter Ads Manager
The Ads Manager is the central location for managing your advertising on Twitter. In this course, we'll explore how to set up your business on Twitter and take a brief tour of the Ads Manager interface and tools.
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Launch and Connect Badge
Earn the Launch and Connect Strategist Badge by scoring 80% or higher on the Launch and Connect assessment. Check out the full catalog of Launch and Connect courses and then test your knowledge to earn your badge!
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Launching a Twitter Video Ad Campaign
Video is a great way to grow your reach on Twitter. In this course, you'll see how to create Promoted Video campaigns, take over the timeline with a First View campaign, and how to get started with In-Stream Video Ads...
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Managing Creatives
Creative is the driving force on Twitter. In this course, you'll see how to create copy and content that are in sync, how to optimize your content for a mobile feed, and how to manage your rich media using the...
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Measurement
Custom learning path designed for Data & Analytics subject matter experts.
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Performance
如果你在广告代理商、品牌商处从事效果方面的工作或拥有自己的企业，我们建议你参加以下课程，了解以效果为导向投放广告方面的基础知识，以及 Twitter 独家提供的效果提升机会。你将学习效果导向型广告宣传如何帮你提高品牌投资回报率，如何在 Twitter 上投放效果导向型广告系列并取得理想成效，适用于这些方案的第一方和第三方效果衡量解决方案，以及最佳做法和真实案例。
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Performance
If you are in a performance role at an agency, brand, or own your own business, we recommend the following coursework to understand the foundations of performance advertising and Twitter's unique performance opportunities. You will learn how performance advertising can...
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Performance Fundamentals Badge
Earn the Performance Fundamentals Badge by scoring 80% or higher on the Performance Fundamentals assessment. Check out the full catalog of Performance Advertising courses and then test your knowledge to earn your badge!
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Reporting Basics: Did My Campaign Meet My Objectives
Did my campaign succeed? That's what everyone wants to know. This course will show you how to interpret analytics and optimize campaigns, customize reports to fit your needs, and incorporate measurement tools to improve your knowledge of performance.
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Setting up a Campaign
Running an effective campaign begins at setup. In this course, you’ll walk through the basics of setting up your first Twitter Ads campaign, explore the different campaign objectives, and see best practices for buying and bidding on Twitter.
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Stay Safe on Twitter
Improving the health of the public conversation is a top priority for Twitter. This course will show you how we protect the public conversation with our Twitter Rules and share valuable security best practices to keep your account safe on...
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Strategy & Comms Planning
If you are in a strategy or comms planning role we recommend the following coursework to understand the value of Twitter's audience and how to strategically plan campaigns to meet your goals. You will learn about our advertising offerings and...
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Strategy & Planning
If you are in a strategy or planning role at a media company, agency or brand, we recommend the following coursework to understand the value of Twitter's audience, strategically plan campaigns, and successfully execute those campaigns to meet your goals....
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Strategy & Planning
If you are in a strategy or planning role at a media company, agency or brand, we recommend the following coursework to understand the value of Twitter's audience, strategically plan campaigns, and successfully execute those campaigns to meet your goals....
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Strategy & Planning
If you are in a strategy or planning role at a media company, agency or brand, we recommend the following coursework to understand the value of Twitter's audience, strategically plan campaigns, and successfully execute those campaigns to meet your goals....
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Twitter Basics
If you're ready to join the public conversation, there's no better place to be than Twitter! This course will walk you through setting up your Twitter account, show you how to navigate our platform, and help you establish your online...
