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Video is a great way to grow your reach on Twitter. In this course, you'll see how to create Promoted Video campaigns, take over the timeline with a First View campaign, and how to get started with In-Stream Video Ads...
Creative is the driving force on Twitter. In this course, you'll see how to create copy and content that are in sync, how to optimize your content for a mobile feed, and how to manage your rich media using the...
Custom learning path designed for Data & Analytics subject matter experts.
Twitter's audience is results-driven, influential, and receptive to new ideas. This course will introduce you to our global audience and show you how their leaned-in mindset can help elevate your next campaign.
If you are in a performance role at an agency, brand, or own your own business, we recommend the following coursework to understand the foundations of performance advertising and Twitter's unique performance opportunities. You will learn how performance advertising can...
如果你在广告代理商、品牌商处从事效果方面的工作或拥有自己的企业，我们建议你参加以下课程，了解以效果为导向投放广告方面的基础知识，以及 Twitter 独家提供的效果提升机会。你将学习效果导向型广告宣传如何帮你提高品牌投资回报率，如何在 Twitter 上投放效果导向型广告系列并取得理想成效，适用于这些方案的第一方和第三方效果衡量解决方案，以及最佳做法和真实案例。
If you are in a performance role at an agency, brand, or own your own business, we recommend the following coursework to understand the foundations of performance advertising and Twitter's unique performance opportunities. You will learn how performance advertising can...
If you are in a performance role at an agency, brand, or own your own business, we recommend the following coursework to understand the foundations of performance advertising and Twitter's unique performance opportunities. You will learn how performance advertising can...
Earn the Performance Fundamentals Badge by scoring 80% or higher on the Performance Fundamentals assessment. Check out the full catalog of Performance Advertising courses and then test your knowledge to earn your badge!
Did my campaign succeed? That's what everyone wants to know. This course will show you how to interpret analytics and optimize campaigns, customize reports to fit your needs, and incorporate measurement tools to improve your knowledge of performance.
Running an effective campaign begins at setup. In this course, you’ll walk through the basics of setting up your first Twitter Ads campaign, explore the different campaign objectives, and see best practices for buying and bidding on Twitter.
Improving the health of the public conversation is a top priority for Twitter. This course will show you how we protect the public conversation with our Twitter Rules and share valuable security best practices to keep your account safe on...
If you are in a strategy or planning role at a media company, agency or brand, we recommend the following coursework to understand the value of Twitter's audience, strategically plan campaigns, and successfully execute those campaigns to meet your goals....
If you are in a strategy or planning role at a media company, agency or brand, we recommend the following coursework to understand the value of Twitter's audience, strategically plan campaigns, and successfully execute those campaigns to meet your goals....
If you are in a strategy or planning role at a media company, agency or brand, we recommend the following coursework to understand the value of Twitter's audience, strategically plan campaigns, and successfully execute those campaigns to meet your goals....
If you're ready to join the public conversation, there's no better place to be than Twitter! This course will walk you through setting up your Twitter account, show you how to navigate our platform, and help you establish your online...
