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Performance Fundamentals

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  • Create a Mobile App Promotion Campaign

    The mobile app ecosystem is booming, and it can be hard to stand out in the crowd. This course will walk you through the basics of creating and measuring mobile app promotions on Twitter and show you how brands are...

    • Path
    • Duration 1.1h
    • Rating 4.5
    • Intermediate
  • Create a Website Click Campaign

    When you need to drive consumers to your website, use a website clicks campaign. This course will show you how to create a website clicks campaign to drive online traffic, plus real-world examples from brands who are doing it well.

    • Path
    • Duration 45m
    • Intermediate
  • Get Started with Performance Advertising

    Performance advertising can help your brand drive key results when it comes to conversion metrics. This course will introduce you to the core concepts of performance advertising and the performance-based solutions Twitter offers.  

    • Path
    • Duration 55m
    • Beginner
  • Performance Fundamentals Badge

    Earn the Performance Fundamentals Badge by scoring 80% or higher on the Performance Fundamentals assessment. Check out the full catalog of Performance Advertising courses and then test your knowledge to earn your badge!

    • Path
    • Rating 3.3
    • Advanced
    • Award