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  • Finding your Audience

    Twitter's audience is what makes it such an effective platform for advertisers. In this course, you'll explore Twitter's targeting and audience features that allow you to reach your target audiences more effectively.

    • Path
    • Duration 35m
    • Rating 4.5
    • Intermediate
  • Reporting Basics: Did My Campaign Meet My Objectives

    Did my campaign succeed? That's what everyone wants to know. This course will show you how to interpret analytics and optimize campaigns, customize reports to fit your needs, and incorporate measurement tools to improve your knowledge of performance.

    • Path
    • Duration 48m
    • Rating 4.5
    • Intermediate
  • Advertising on Twitter

    See why Twitter's audience sets it apart. Learn how Twitter's creative canvas helps you share your message effectively, and how targeting tools enable you to reach the audiences that matter most.

    • Path
    • Duration 20m
    • Rating 4.7
    • Beginner
  • Introduction to Twitter Ads Manager

    The Ads Manager is the central location for managing your advertising on Twitter. In this course, we'll explore how to set up your business on Twitter and take a brief tour of the Ads Manager interface and tools.

    • Path
    • Duration 25m
    • Rating 4.6
    • Beginner
  • Launching a Twitter Video Ad Campaign

    Video is a great way to grow your reach on Twitter. In this course, you'll see how to create Promoted Video campaigns, take over the timeline with a First View campaign, and how to get started with In-Stream Video Ads...

    • Path
    • Duration 37m
    • Rating 4.2
    • Advanced
  • Setting up a Campaign

    Running an effective campaign begins at setup. In this course, you’ll walk through the basics of setting up your first Twitter Ads campaign, explore the different campaign objectives, and see best practices for buying and bidding on Twitter.

    • Path
    • Duration 45m
    • Rating 4.2
    • Intermediate
  • Twitter Video Formats

    Video on Twitter is growing exponentially. In this course, you'll see how video is changing the way advertisers create content on Twitter, what types of video products Twitter offers, and how you can use those ads to share your message...

    • Path
    • Duration 45m
    • Rating 3.8
    • Advanced
  • Creating Videos for Twitter

    Content is king. Especially with video. In this course, you'll see why good video creative matters, how to optimize your video creative for Twitter's feed, and how Twitter's in-house teams can help you create content with thumb-stopping power.

    • Path
    • Duration 30m
    • Rating 4.2
    • Advanced
  • Managing Creatives

    Creative is the driving force on Twitter. In this course, you'll see how to create copy and content that are in sync, how to optimize your content for a mobile feed, and how to manage your rich media using the...

    • Path
    • Duration 28m
    • Rating 4.6
    • Beginner
  • Performance

    If you are in a performance role at an agency, brand, or own your own business, we recommend the following coursework to understand the foundations of performance advertising and Twitter's unique performance opportunities. You will learn how performance advertising can...

    • Path
    • Duration 2.5h
    • Advanced
  • Get Started with Performance Advertising

    Performance advertising can help your brand drive key results when it comes to conversion metrics. This course will introduce you to the core concepts of performance advertising and the performance-based solutions Twitter offers.  

    • Path
    • Duration 55m
    • Beginner
  • Create a Mobile App Promotion Campaign

    The mobile app ecosystem is booming, and it can be hard to stand out in the crowd. This course will walk you through the basics of creating and measuring mobile app promotions on Twitter and show you how brands are...

    • Path
    • Duration 1.1h
    • Rating 4.0
    • Intermediate
  • Create a Website Clicks Campaign

    When you need to drive consumers to your website, use a website clicks campaign. This course will show you how to create a website clicks campaign to drive online traffic, plus real-world examples from brands who are doing it well. ...

    • Path
    • Duration 45m
    • Intermediate
  • Performance Fundamentals Badge

    Earn the Performance Fundamentals Badge by scoring 80% or higher on the Performance Fundamentals assessment. Check out the full catalog of Performance Advertising courses and then test your knowledge to earn your badge!

    • Path
    • Rating 5.0
    • Advanced
    • Award
  • Create a Launch Campaign

    Launching something new is more than just making a splash on launch day; you need to have a phased approach. In this course, you'll see how to build and activate a successful launch on Twitter.

    • Path
    • Duration 45m
  • Meet Twitter's Global Audience

    Twitter's audience is results-driven, influential, and receptive to new ideas. This course will introduce you to our global audience and show you how their leaned-in mindset can help elevate your next campaign.

    • Path
    • Duration 5m
    • Rating 5.0
  • Create a Connect Campaign

    Connecting with a moment in culture requires more than just a Tweet on the day of the event; you need a phased approach and a solid messaging strategy. In this course, you'll see how to create effective campaigns that...

    • Path
    • Duration 1h
  • Creative Best Practices for Twitter

    Creative assets are one of the most critical pieces of any ad campaign. In this course, we'll walk you through some simple best practices that will help you tailor your content for Twitter's feed.

    • Path
    • Duration 10m
    • Rating 3.0
  • Launch and Connect Badge

    Earn the Launch and Connect Strategist Badge by scoring 80% or higher on the Launch and Connect assessment. Check out the full catalog of Launch and Connect courses and then test your knowledge to earn your badge!

    • Path
    • Rating 4.3
    • Advanced
    • Award
  • #FirstLook: App Installs

    We've been working hard to improve our App Install Ads to help you create more efficient, performance-driven campaigns on Twitter. This course will introduce you to our improved App Install Ads and walk you through creating your first campaign.

    • #FirstLook: Fleets

      Fleets are a new way to share what you're seeing and thinking about right now. In this course, we'll introduce you to Fleets, Twitter's new storytelling tool, and show you how to get started creating them for yourself.

      • Video & Linear TV

        If you are in a video or linear TV role at a media company, agency, or brand, we recommend the following coursework to best understand our video advertising offerings. You will learn how to leverage Twitter's Amplify pre-roll and sponsorship video offerings as a...

        • Path
        • Duration 3.7h
        • Rating 5.0
        • Advanced
      • Digital & Social copy

        If you are in a digital or social role at a media company, agency, brand, or own your own business, we recommend the following coursework to understand the foundations of Twitter as an advertising platform. You will learn about the...

        • Path
        • Duration 5.2h
        • Rating 4.6
        • Advanced
      • Digital & Social

        If you are in a digital or social role at a media company, agency, brand, or own your own business, we recommend the following coursework to understand the foundations of Twitter as an advertising platform. You will learn about the...

        • Path
        • Duration 5.2h
        • Rating 4.6
        • Advanced