Finding your Audience
Twitter's audience is what makes it such an effective platform for advertisers. In this course, you'll explore Twitter's targeting and audience features that allow you to reach your target audiences more effectively.
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Advertising on Twitter
See why Twitter's audience sets it apart. Learn how Twitter's creative canvas helps you share your message effectively, and how targeting tools enable you to reach the audiences that matter most.
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Introduction to Twitter Ads Manager
The Ads Manager is the central location for managing your advertising on Twitter. In this course, we'll explore how to set up your business on Twitter and take a brief tour of the Ads Manager interface and tools.
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Reporting Basics: Did My Campaign Meet My Objectives
Did my campaign succeed? That's what everyone wants to know. This course will show you how to interpret analytics and optimize campaigns, customize reports to fit your needs, and incorporate measurement tools to improve your knowledge of performance.
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Creating Videos for Twitter
Content is king. Especially with video. In this course, you'll see why good video creative matters, how to optimize your video creative for Twitter's feed, and how Twitter's in-house teams can help you create content with thumb-stopping power.
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Managing Creatives
Creative is the driving force on Twitter. In this course, you'll see how to create copy and content that are in sync, how to optimize your content for a mobile feed, and how to manage your rich media using the...
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Launching a Twitter Video Ad Campaign
Video is a great way to grow your reach on Twitter. In this course, you'll see how to create Promoted Video campaigns, take over the timeline with a First View campaign, and how to get started with In-Stream Video Ads...
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Twitter Video Formats
Video on Twitter is growing exponentially. In this course, you'll see how video is changing the way advertisers create content on Twitter, what types of video products Twitter offers, and how you can use those ads to share your message...
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Setting up a Campaign
Running an effective campaign begins at setup. In this course, you’ll walk through the basics of setting up your first Twitter Ads campaign, explore the different campaign objectives, and see best practices for buying and bidding on Twitter.
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Strategy & Planning
If you are in a strategy or planning role at a media company, agency or brand, we recommend the following coursework to understand the value of Twitter's audience, strategically plan campaigns, and successfully execute those campaigns to meet your goals....
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Creative
If you are in a creative or production role at a creative agency, brand or your own business, we recommend the following coursework to learn how to design and build feed stopping ad creative on Twitter. You will learn about...
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Digital & Social
If you are in a digital or social role at a media company, agency, brand, or own your own business, we recommend the following coursework to understand the foundations of Twitter as an advertising platform. You will learn about the...
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Video & Linear TV
If you are in a video or linear TV role at a media company, agency, or brand, we recommend the following coursework to best understand our video advertising offerings. You will learn how to leverage Twitter's Amplify pre-roll and sponsorship video offerings as a...
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Video & Linear TV
If you are in a video or linear TV role at a media company, agency, or brand, we recommend the following coursework to best understand our video advertising offerings. You will learn how to leverage Twitter's Amplify pre-roll and sponsorship video offerings as a...
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Strategy & Planning
If you are in a strategy or planning role at a media company, agency or brand, we recommend the following coursework to understand the value of Twitter's audience, strategically plan campaigns, and successfully execute those campaigns to meet your goals....
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Digital & Social
If you are in a digital or social role at a media company, agency, brand, or own your own business, we recommend the following coursework to understand the foundations of Twitter as an advertising platform. You will learn about the...
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Creative
If you are in a creative or production role at a creative agency, brand or your own business, we recommend the following coursework to learn how to design and build feed stopping ad creative on Twitter. You will learn about...
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Strategy & Planning
If you are in a strategy or planning role at Publicis, we recommend the following coursework to understand the value of Twitter's audience, how to strategically plan campaigns, and successfully execute those campaigns to meet your client's goals. You will...
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Creative
If you are in a creative or production role at a Publicis creative agency, we recommend the following coursework to understand how to design and build feed-stopping ad creative on Twitter. You will learn about Twitter's creative canvas, tips &...
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Digital & Social
If you are in a digital or social role at Publicis, we recommend the following coursework to understand the foundations and scope of Twitter as an advertising platform. You will learn about the value of Twitter’s audience, Twitter's video solutions,...
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Video & Linear TV
If you are in a video or linear TV planning or investment role at Publicis, we recommend the following coursework to best understand our video product offerings. You will learn how to leverage our video and pre-roll products to...
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