Activation
Open to all levels and designed to upskill Publicis employees across the Groupe, the Foundations course helps maintain a baseline understanding of Twitter’s platform, including updates made over the previous year.
All Activities
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Ad Manager Fundamentals
Building your competence with Ads Manager will help take your campaigns to the next level and reach your marketing objectives. This course will teach you the essential tools and strategies to have you launching ads in no time.
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Ads Manager Fundamentals
Twitter’s Ads Manager is the all-in-one platform for activating campaigns on Twitter. Building your competence with Ads Manager will help take your campaigns to the next level and reach your marketing objectives. This course will teach you the essential tools...
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Advertising on Twitter
See why Twitter's audience sets it apart. Learn how Twitter's creative canvas helps you share your message effectively, and how targeting tools enable you to reach the audiences that matter most.
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Agency Resources
Informational resources for your agency clients.
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Breaking the 4th Wall
Learn how to think of the Twitter timeline as a canvas.
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Connecting Your Products & Your Customers
You have a great product. Now you need to reach your customers. Twitter enables businesses to drive people from discovery to influencing purchases. In this video, we’ll explore Shop Spotlight, the tool that gives your business the opportunity to tap...
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Control Your Twitter Experience
You have the power to control what you see or what others can see about you on Twitter. We give you easy access to customize and tweak your experience as needed. This lesson will walk you through these settings...
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Create a Connect Campaign
Connecting with a moment in culture requires more than just a Tweet on the day of the event; you need a phased approach and a solid messaging strategy. In this course, you'll see how to create effective campaigns that...
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Create a Content Strategy
Building an online presence is more than just posting a Tweet. This course will help you create a well-planned content strategy that'll resonate with your target audience and maximize your potential for success on Twitter.
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Create a Launch Campaign
Launching something new is more than just making a splash on launch day; you need to have a phased approach. In this course, you'll see how to build and activate a successful launch on Twitter.
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Create a Mobile App Promotion Campaign
The mobile app ecosystem is booming, and it can be hard to stand out in the crowd. This course will walk you through the basics of creating and measuring mobile app promotions on Twitter and show you how brands are...
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Create a Website Click Campaign
When you need to drive consumers to your website, use a website clicks campaign. This course will show you how to create a website clicks campaign to drive online traffic, plus real-world examples from brands who are doing it well.
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Create Your Content
There's more to engagingly sharing content than copying & pasting information from your website. You need to make sure your content stands out. This lesson will walk you through the available tools that can help diversify your content offerings.
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Creating Attention
Attention is the foundation of advertising and without it, audiences move on without hearing what you have to say. Your great stories, funny jokes, or clever content are missed without grabbing attention in the Twitter timeline first. In this episode...
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Creating Engagement
Learn the key to making content people engage with.
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Creating Videos for Twitter
Content is king. Especially with video. In this course, you'll see why good video creative matters, how to optimize your video creative for Twitter's feed, and how Twitter's in-house teams can help you create content with thumb-stopping power.
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Creative
Custom learning path designed for all of our creative agencies building, managing, and activating social campaign.
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Creative
If you are in a creative or production role at a creative agency, brand or your own business, we recommend the following coursework to learn how to design and build feed stopping ad creative on Twitter. You will learn about...
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Creative
If you are in a creative or production role at a creative agency, brand or your own business, we recommend the following coursework to learn how to design and build feed stopping ad creative on Twitter. You will learn about...
