Activation
Open to all levels and designed to upskill Publicis employees across the Groupe, the Foundations course helps maintain a baseline understanding of Twitter’s platform, including updates made over the previous year.
All Activities
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Advertising on Twitter
See why Twitter's audience sets it apart. Learn how Twitter's creative canvas helps you share your message effectively, and how targeting tools enable you to reach the audiences that matter most.
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Create a Connect Campaign
Connecting with a moment in culture requires more than just a Tweet on the day of the event; you need a phased approach and a solid messaging strategy. In this course, you'll see how to create effective campaigns that...
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Create a Launch Campaign
Launching something new is more than just making a splash on launch day; you need to have a phased approach. In this course, you'll see how to build and activate a successful launch on Twitter.
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Create a Mobile App Promotion Campaign
The mobile app ecosystem is booming, and it can be hard to stand out in the crowd. This course will walk you through the basics of creating and measuring mobile app promotions on Twitter and show you how brands are...
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Create a Website Click Campaign
When you need to drive consumers to your website, use a website clicks campaign. This course will show you how to create a website clicks campaign to drive online traffic, plus real-world examples from brands who are doing it well.
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Creating Videos for Twitter
Content is king. Especially with video. In this course, you'll see why good video creative matters, how to optimize your video creative for Twitter's feed, and how Twitter's in-house teams can help you create content with thumb-stopping power.
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Creative
If you are in a creative or production role at a creative agency, brand or your own business, we recommend the following coursework to learn how to design and build feed stopping ad creative on Twitter. You will learn about...
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Creative
Custom learning path designed for all of our creative agencies building, managing, and activating social campaign.
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Creative Best Practices for Twitter
Creative assets are one of the most critical pieces of any ad campaign. In this course, we'll walk you through some simple best practices that will help you tailor your content for Twitter's feed.
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Digital & Social
If you are in a digital or social role at a media company, agency, brand, or own your own business, we recommend the following coursework to understand the foundations of Twitter as an advertising platform. You will learn about the...
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Finding your Audience
Twitter's audience is what makes it such an effective platform for advertisers. In this course, you'll explore Twitter's targeting and audience features that allow you to reach your target audiences more effectively.
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#FirstLook: App Installs
We’ve redesigned our App Install Ads to help you deliver better performance at scale and establish a more efficient, performance-driven advertising business on Twitter. In this course, we'll introduce you to our new and improved App Install Ads and show you...
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Foundations
Open to all levels and designed to upskill Publicis employees across the Groupe, the Foundations course helps maintain a baseline understanding of Twitter’s platform, including updates made over the previous year.
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Get Started with Performance Advertising
Performance advertising can help your brand drive key results when it comes to conversion metrics. This course will introduce you to the core concepts of performance advertising and the performance-based solutions Twitter offers.
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Introduction to Twitter Ads Manager
The Ads Manager is the central location for managing your advertising on Twitter. In this course, we'll explore how to set up your business on Twitter and take a brief tour of the Ads Manager interface and tools.
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Launch and Connect Badge
Earn the Launch and Connect Strategist Badge by scoring 80% or higher on the Launch and Connect assessment. Check out the full catalog of Launch and Connect courses and then test your knowledge to earn your badge!
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Launching a Twitter Video Ad Campaign
Video is a great way to grow your reach on Twitter. In this course, you'll see how to create Promoted Video campaigns, take over the timeline with a First View campaign, and how to get started with In-Stream Video Ads...
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Managing Creatives
Creative is the driving force on Twitter. In this course, you'll see how to create copy and content that are in sync, how to optimize your content for a mobile feed, and how to manage your rich media using the...
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Measurement
Custom learning path designed for Data & Analytics subject matter experts.
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Meet Twitter's Global Audience
Twitter's audience is results-driven, influential, and receptive to new ideas. This course will introduce you to our global audience and show you how their leaned-in mindset can help elevate your next campaign.
