Activation
Open to all levels and designed to upskill Publicis employees across the Groupe, the Foundations course helps maintain a baseline understanding of Twitter’s platform, including updates made over the previous year.
All Activities
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Ads Manager Fundamentals
Twitter’s Ads Manager is the all-in-one platform for activating campaigns on Twitter. Building your competence with Ads Manager will help take your campaigns to the next level and reach your marketing objectives. This course will teach you the essential tools...
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Advertising on Twitter
See why Twitter's audience sets it apart. Learn how Twitter's creative canvas helps you share your message effectively, and how targeting tools enable you to reach the audiences that matter most.
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Create a Connect Campaign
Connecting with a moment in culture requires more than just a Tweet on the day of the event; you need a phased approach and a solid messaging strategy. In this course, you'll see how to create effective campaigns that...
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Create a Content Strategy
Building an online presence is more than just posting a Tweet. This course will help you create a well-planned content strategy that'll resonate with your target audience and maximize your potential for success on Twitter.
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Create a Launch Campaign
Launching something new is more than just making a splash on launch day; you need to have a phased approach. In this course, you'll see how to build and activate a successful launch on Twitter.
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Create a Mobile App Promotion Campaign
The mobile app ecosystem is booming, and it can be hard to stand out in the crowd. This course will walk you through the basics of creating and measuring mobile app promotions on Twitter and show you how brands are...
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Create a Website Click Campaign
When you need to drive consumers to your website, use a website clicks campaign. This course will show you how to create a website clicks campaign to drive online traffic, plus real-world examples from brands who are doing it well.
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Creating Videos for Twitter
Content is king. Especially with video. In this course, you'll see why good video creative matters, how to optimize your video creative for Twitter's feed, and how Twitter's in-house teams can help you create content with thumb-stopping power.
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Creative
If you are in a creative or production role at a creative agency, brand or your own business, we recommend the following coursework to learn how to design and build feed stopping ad creative on Twitter. You will learn about...
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Creative
Custom learning path designed for all of our creative agencies building, managing, and activating social campaign.
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Creative
If you are in a creative or production role at a creative agency, brand or your own business, we recommend the following coursework to learn how to design and build feed stopping ad creative on Twitter. You will learn about...
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Creative
If you are in a creative or production role at a creative agency, brand or your own business, we recommend the following coursework to learn how to design and build feed stopping ad creative on Twitter. You will learn about...
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Creative Best Practices for Twitter
Creative assets are one of the most critical pieces of any ad campaign. In this course, we'll walk you through some simple best practices that will help you tailor your content for Twitter's feed.
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Cross-Border Advertising
Twitter’s cross-border advertising tools help you reach people worldwide in just a few clicks. This course will show you how Twitter’s audience & tools can help you identify and target new markets effectively for your next big global campaign....
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Digital & Social
If you are in a digital or social role at a media company, agency, brand, or own your own business, we recommend the following coursework to understand the foundations of Twitter as an advertising platform. You will learn about the...
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Digital & Social
If you are in a digital or social role at a media company, agency, brand, or own your own business, we recommend the following coursework to understand the foundations of Twitter as an advertising platform. You will learn about the...
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Digital & Social
If you are in a digital or social role at a media company, agency, brand, or own your own business, we recommend the following coursework to understand the foundations of Twitter as an advertising platform. You will learn about the...
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Digital/Social Planning & Buying
If you’re in a digital and social role and planning or buying activity for Twitter, we we recommend the following coursework. Get a comprehensive view into when and how to best utilize Twitter for effective campaigns as well as the...
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Finding your Audience
Twitter's audience is what makes it such an effective platform for advertisers. In this course, you'll explore Twitter's targeting and audience features that allow you to reach your target audiences more effectively.
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#FirstLook: App Installs
We’ve redesigned our App Install Ads to help you deliver better performance at scale and establish a more efficient, performance-driven advertising business on Twitter. In this course, we'll introduce you to our new and improved App Install Ads and show you...
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#FirstLook: Twitter Spaces
Spaces are quickly becoming the go-to platform for live audio conversations online. In this course, we'll walk you through the basics of setting up your first Twitter Space, show you how to host and moderate your Space, and also...
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Foundations
Open to all levels and designed to upskill Publicis employees across the Groupe, the Foundations course helps maintain a baseline understanding of Twitter’s platform, including updates made over the previous year.
